Janis Spindel

Ms. Spindel said that she does not advertise and turns away 75% of the potential customers she meets. She claims to be the only matchmaker to operate an online dating website similar to Match.com. Ms. Spindel claims that the matchmaking business is thriving and the last recession has not affected her pricing. She works in the tri-state area (NY, NJ, CT), but occasionally her business may take her to clients in Boston, Dallas and other cities. Ms. Spindel has a staff of assistants but operates the business out of her home in New York City. Competitors claim that she has a large number of clients and her revenues are in the millions.

Company Summary

Janis Spindel Serious Matchmaking, Inc. was formed in 1993. Janis, a former fashion executive, has always had an extremely entrepreneurial spirit. Prior to becoming Cupid on Call to New York City�s power elite, Janis was the proprietor of 9 retail locations of �Mommy and Me.� These shops were THE place for funky and fashionable moms and their kids in the New York Tri State Area. Now as the President and founder of Janis Spindel Serious Matchmaking, Inc., Janis specializes in pairing up highly successful, well-educated, attractive professionals, including public figures and celebrities.

Along with individual matchmaking, Spindel also organizes events, cocktail parties, intimate dinners and daytime outings for single parents and their kids. Her extensive media coverage includes national television segments on CBS The early Show, NBC The Weekend Show, and she has been featured numerous times in The Wall Street Journal, The New York Times, the New Yorker, and New York Magazine. Janis also signed a deal with Regan Books (Harper Collins).

Operations

Touting itself as the �boutique� matchmaking service, her business is kept exclusive through the executive-sized fees. Although Janis� website also provides an Internet dating option, it is broadcast only within the confines of the site, and claims to be the only online dating service run by a real, live matchmaker.

JSSM has over 7,500 members in the tri-state area which consists of the �database.� As for her caseload, clients who retain Ms. Spindel for her one-on-one service number between 50 and 100 at a time � a manageable number. The age of clients ranges from the late 20�s to the mid 60�s with the bulk of clients in the 30�s, 40�s and 50�s.

She uses a rigorous screening process, in-depth interviews and a keen intuition to seek out the best of the best. She claims to have a client database of over 10,000. Clients go through a pre-screening telephone conversation with a senior staff member.

Ms. Spindel claims that her clients are well educated, professional, good looking, exciting and sophisticated people living in the tri-state area with a higher concentration in NYC. Janis meets every potential client personally. During the initial meeting, Janis talks about everything from a �wish list� to family values and where to raise their children. There are no computer programs to match clients. This is what is claimed to be unique about the JSSM service in terms of a �hands on� approach with extensive follow-up and feedback after each introduction.

Ms. Spindel first screens clients by phone asking for vital statistics like occupation, height and weight. Those who �don�t take care of themselves (overweight) will probably be turned away, as will those who can�t afford her services. Assuming they clear that hurdle, initial consultations vary depending on gender. Men initially pay for the cost of taking Spindel to dinner on a simulated date. The man chooses the restaurant, and she chats him up while scrutinizing his chivalry, manners and conversational skills.

Fees

Women� a 30 minute one-on-one interview with Janis costs $400 plus a $100 membership fee, followed by a 20 minute complimentary evaluation with an Image Consultant.

Preferred one-on-one for women: 12 pre-screened introductions over the course of 1 year. Starting at $16,000. Includes 5 hours with an image consultant.

Men� Preferred one-on-one for men: 12 pre-screened introductions over the course of 1 year. Starting at $16,000. Includes 6 hours with the Image Consultant

Elite one-on-one for men: Starts at $25,000

Dating Industry Research Provided by Marketdata Enterprises

Information in The Dating Channel comes from the market research performed by Marketdata Enterprises, Inc. (Tampa, FL), which is one of the leading analysts of ALL segments of the dating services market since 1998�online vs. offline services. Its latest study is entitled: The U.S. Dating Services Market: A Consumer Guide (July 2005). This 57�page report can be purchased from Marketdata. Visit MarketdataEnterprises.com or call 813-931-3900 for details.

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